Brand Manager (Marketing)

-Developing Marketing strategies and managing marketing campaigns across mediums from ATL to Digital, and BTL activities to ensure that products under your category meet growth expectation per sales projection. -Analyzing market trends, consumer behavior and competitor activities in order to identify growth opportunities of the category and gaps of the category. -Supervising promotional assets advertising, product design and other forms of marketing to maintain consistency of the products under your category. -Lead creative development, content creation especial to keep up with the trends to gain new users and retain current users. -Managing product assortment, pricing, promotions, tracking performance in order to optimize marketing budget plan and maximize sales growth. -Collaborating with various teams, Sales and Trade Marketing, Supply Chain, and other external stakeholders to identify and implement new marketing initiatives, activities to keep up with the category -Evaluating marketing category performance and implementing changes to enhance the overall marketing plan to increase sales online and offline and drive customer loyalty. -Monitoring category marketing campaign and activities to ensure that the campaigns/projects are keeping up with sales trend.

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