Digital Marketing Specialist

Key Responsibilities: 1. Digital Strategy Development: o Develop and execute a comprehensive digital marketing strategy tailored to the food delivery industry. o Identify target audiences and define key performance indicators (KPIs) to measure success. o Stay updated on digital trends, tools, and competitor activities to maintain a competitive edge. 2. Campaign Management: o Plan and oversee multi-channel digital campaigns, including paid search, social media, email marketing, display advertising, and influencer collaborations. o Manage content calendars and ensure alignment with brand voice and objectives. o Optimize campaigns for maximum reach, engagement, and ROI. 3. Search Engine Optimization (SEO) & Content Marketing: o Develop and execute SEO strategies to improve organic traffic and search rankings. o Collaborate with content creators to produce high-quality, keyword-optimized blogs, videos, and other assets. 4. Social Media Management: o Supervise social media activities, including content creation, community management, and paid promotions. o Analyze performance metrics and adjust strategies to enhance engagement and follower growth. 5. Performance Tracking & Analytics: o Monitor campaign performance using tools like Google Analytics, SEMrush, and social media insights. o Generate and present regular reports on campaign results, trends, and recommendations. o Use data-driven insights to refine digital strategies and improve ROI. 6. Team Collaboration: o Lead a team of digital marketing specialists, providing guidance, training, and performance feedback. o Work closely with design, product, and operations teams to ensure cohesive branding and messaging. 7. Budget Management: o Manage the digital marketing budget, allocating resources efficiently across channels and campaigns. o Monitor spending to ensure alignment with budget forecasts. 8. Innovation & Experimentation: o Test new platforms, technologies, and formats to identify opportunities for growth and innovation. o Conduct A/B testing to optimize ads, landing pages, and user experiences. ________________________________________ Qualifications: 1. Education & Experience: o Bachelor’s degree in Marketing, Business Administration, or a related field. o 3-5 years of experience in digital marketing, preferably in the food delivery, e-commerce, or tech industry. 2. Skills: o Proficiency in digital marketing tools and platforms, such as Google Ads, Facebook Ads Manager, HubSpot, and email marketing software. o Strong knowledge of SEO, SEM, and analytics tools (e.g., Google Analytics, SEMrush). o Familiarity with content management systems (CMS) and basic HTML/CSS is a plus. 3. Soft Skills: o Excellent communication and leadership skills. o Strong analytical and problem-solving abilities. o Highly organized and detail-oriented, with the ability to manage multiple projects. 4. Preferred: o Experience with influencer marketing and affiliate programs. o Knowledge of UX/UI principles and conversion rate optimization (CRO). ________________________________________ What We Offer: • Competitive salary and benefits package. • Opportunities for professional growth and skill development. • A dynamic, innovative, and collaborative work environment. • The chance to shape the future of the food delivery industry.

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