Sales Executive

Wine Sales Executive Responsibilities While the key focus of a wine sales executive is to sell wine, your responsibilities can be wide ranging. They typically include: Develop and implement sales strategies. -You will help develop sales strategies for each brand that the winery produces. -You will work with the team work to ensure that these strategies are correctly implemented. -You will help the sales team achieve the expected goals for each strategy including sales targets, customer service levels, and overall profits. -Update clients on new product launches -Should the winery launch a new product, it is the responsibility of the wine sales executive to ensure customers know about it. -You will promote the new product in a way that maximises exposure for the brand. -Create an annual sales plan -The annual sales plan will deliver an overview of how and when products will be promoted in the market. The plan will detail key objectives and explain how brand sales strategies will meet them. -Identify new clients for the wineries products -You will research the market to discover new clients who may be interested in the products that the winery produces. Then, working in conjunction with the sales and marketing team, they will develop a plan for approaching those potential new clients. -Conduct staff training programs -Wine training programs are an important part of the wine sales executive’s position. They will pass on their extensive knowledge about wine and the wineries products to the staff in training seminars. -You will Organise wine deliveries for special events and clients -You will occasionally run promotional events for the winery. -Keep the sales team informed about changes to products -You are responsible for ensuring the rest of the sales team understand the current products which the winery is selling. Because wines change with each vintage, the wine sales executive will have to update staff on the qualities of the most recent products. -You will Analyse market trends and identify opportunities -You will use their vast knowledge of the wine industry to identify new sales opportunities for the winery. That may be a new product line which matches consumer preferences or a new advertising campaign to reach a certain demographic. -You will help to develop marketing strategies - Implement marketing strategies -Once the marketing strategy has been developed, the wine sales executive works closely with both sales and marketing staff to implement it correctly. This usually involves organising a promotional calendar, advertising campaign, and special events throughout the year. -Conduct special events for the winery -The wine sales executive will organise special events like wine tastings. -Conduct wine sales analysis - You must understand sales trends in the market and how the wineries current products are performing, given those trends. The wine sales executive will create action plans based on their sales analysis. -Provide training to sales staff -You must pass on any successful sales or marketing techniques to other sales staff and encourage a culture of success. Work Experience A minimum of 2-3 years sales experience in the wine industry Experience providing training and giving presentations Ideally, some experience in a marketing role Ideally, some experience in a leadership role Key skills Strong organisational and planning skills Sales skills and the ability to influence people A people person who can build strong relationships with people in the industry Good at leading a team and working within a team Very strong communication skills, both written and verbal Good computer skills Analytical skills and ability to translate complex sales reports into meaningful business knowledge Passionate and knowledgeable about wine

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