Marketing Analyst

Marketing Analyst

AD ID: 11352627 • Phnom Penh • Sep 05

$500+

Main Category :
Jobs
Category :
Marketing
Job Type :
Full-time
Experience :
1 Year+

Job Overview: The Marketing Analyst will collect and analyze data to evaluate existing and potential product/service markets. This role involves tracking marketing campaigns, providing insights to improve effectiveness, and supporting decision-making processes with data-driven recommendations. Key Responsibilities: 1. Data Collection and Analysis: o Gather and analyze data on consumer demographics, preferences, needs, and buying habits. o​ Conduct competitor analysis and market research to identify trends and opportunities. o Use statistical software and data visualization tools to interpret data sets and present findings. 2. Campaign Performance Evaluation: o Monitor and analyze the effectiveness of marketing campaigns and strategies. o Provide detailed reports on the performance of marketing initiatives, using KPIs like ROI, engagement rates, conversion rates, and customer acquisition costs. 3. Marketing Strategy Support: o Collaborate with the marketing team to develop data-driven strategies. o Provide insights for targeting and segmentation to enhance campaign effectiveness. o Recommend marketing strategies based on market research and analysis. 4. Market Trends and Forecasting: o Stay updated on industry trends, market conditions, and competitor activities. o Prepare forecasts and market trend analysis to support strategic planning. 5. Customer Insights: o Develop and manage customer surveys and feedback systems. o Analyze customer satisfaction and feedback data to inform product development and customer experience improvements. 6. Reporting and Presentation: o Create visual dashboards and reports for the marketing team and senior management. o Present findings and recommendations clearly to non-technical stakeholders. Qualifications: • Bachelor’s degree in Marketing, Business, Economics, Statistics, or a related field. • Proven experience as a Marketing Analyst or in a similar analytical role at least 1 year experience. • Proficiency in statistical analysis tools (e.g., Excel, SPSS, SAS) • Strong analytical and critical thinking skills. • Excellent communication and presentation skills. • Knowledge of digital marketing channels and tools (e.g., Google Analytics, SEO, PPC).

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Location: Address: #997(3rd Floor), Concrete Road, Group 4th, Phum Chres, Sangkat Kouk Kleang, Khan Sensok, Phnom Penh, Cambodia Kouk Khleang, Saensokh, Phnom Penh

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Bill24 Co., Ltd

Bill24 Co., Ltd

@p55561710683771

Members Since 2024-03-17 20:56:11

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Bill24 Co., Ltd

Bill24 Co., Ltd

@p55561710683771

Members Since 2024-03-17 20:56:11

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077975xxx Click To Call
/p55561710683771

Phnom Penh , Address: #997(3rd Floor), Concrete Road, Group 4th, Phum Chres, Sangkat Kouk Kleang, Khan Sensok, Phnom Penh, Cambodia

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