Advertising

Advertising Job Purpose: People who work in Advertising are in charge of creating marketing communication that persuades an audience to buy a service. Create advertisements for the company, prepare advertisements for a company’s customers, or both. Advertising includes the people who create the advertisements as well as those who execute the design, creating the graphic, dialogue, or text for the concept the creative staff develops. Advertising involves many different types of media, such as social media posts, blog posts, and website advertisements. The purpose of advertising is to develop a brand for a company and create a relationship between the company and its customers through that brand to initiate and sustain sales to those customers.
Advertising Job Duties: Perform market research identifying areas upon which to focus Create advertising plans and content to reach those demographics Design and prepare advertisements as needed Refine concepts and content to match those results Test advertising ideas repeatedly and often to measure effectiveness Research market and draw meaningful conclusions from data
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