Marketing Manager

Key Responsibilities: 1. Marketing Strategy Development: o Create and implement a comprehensive marketing strategy to achieve business goals and enhance market presence. o Identify customer segments, market trends, and opportunities for growth. o Align marketing efforts with overall company objectives and revenue targets. 2. Campaign Planning and Execution: o Develop and oversee integrated marketing campaigns across digital, social, offline, and in-app channels. o Coordinate with creative, product, and sales teams to ensure campaign consistency and effectiveness. o Track campaign performance and adjust strategies to optimize results. 3. Brand Management: o Maintain and enhance the company’s brand identity across all touchpoints. o Ensure all marketing materials align with brand guidelines and effectively communicate brand values. 4. Customer Acquisition and Retention: o Develop and execute strategies to attract new customers through paid media, partnerships, promotions, and events. o Implement loyalty programs and retention strategies to increase customer lifetime value. 5. Data-Driven Marketing: o Analyze marketing data to measure campaign success, ROI, and customer behavior. o Use insights to refine strategies and recommend actionable improvements. o Stay updated on industry trends and competitive activities. 6. Team Leadership: o Lead and mentor a team of marketing professionals, including digital marketers, content creators, and analysts. o Foster a collaborative and innovative team culture. o Conduct performance reviews and provide opportunities for skill development. 7. Budget Management: o Manage the marketing budget effectively, ensuring resources are allocated for maximum impact. o Monitor spending and report on financial performance. 8. Stakeholder Collaboration: o Work closely with other departments, such as operations and customer service, to ensure alignment of marketing initiatives with company objectives. o Build and maintain relationships with external partners, including agencies and influencers. ________________________________________ Qualifications: 1. Education & Experience: o Bachelor’s degree in Marketing, Business Administration, or a related field. o 5-8 years of experience in marketing, with at least 3 years in a managerial role. o Experience in the food delivery, e-commerce, or tech industry is highly desirable. 2. Skills: o Strong knowledge of digital marketing platforms, tools, and strategies (e.g., Google Ads, Facebook Ads, SEO, and email marketing). o Excellent project management and organizational skills. o Proficiency in analytics tools such as Google Analytics, Tableau, or similar platforms. 3. Soft Skills: o Exceptional communication and interpersonal skills. o Strategic thinker with a creative and problem-solving mindset. o Ability to thrive in a fast-paced, dynamic environment. 4. Preferred: o Knowledge of CRM systems and customer segmentation strategies. o Familiarity with influencer marketing and content creation trends. o Experience in UX/UI principles and customer journey optimization. ________________________________________

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