Senior Digital Marketing

*Job Summaries: The Senior Digital will be responsible for developing, implementing, and managing Liberty Carz’s digital strategy to drive brand awareness, customer engagement, and sales. This role requires a deep understanding of digital marketing, analytics, and technology to optimize the company’s online presence and deliver measurable results. * Responsibilities: 1. Digital Strategy Development  Develop and execute a comprehensive digital marketing strategy aligned with Liberty Carz’s business goals.  Identify new digital opportunities to enhance customer experience and drive revenue growth.  Stay updated on industry trends and emerging technologies to keep Liberty Carz ahead of competitors. 2. Website and App Management  Oversee the performance, usability, and design of the Liberty Carz website and mobile app.  Collaborate with the tech team to ensure seamless functionality, fast loading times, and mobile optimization.  Implement SEO best practices to improve search engine rankings and organic traffic. 3. Social Media Management  Develop and manage Liberty Carz’s social media strategy across platforms like Facebook, Instagram, TikTok, and LinkedIn.  Create engaging content (posts, videos, stories) to build brand awareness and foster customer loyalty.  Monitor social media metrics and adjust strategies to maximize engagement and reach. 4. Digital Advertising  Plan and execute paid digital campaigns (Google Ads, Facebook Ads, etc.) to drive traffic and conversions.  Manage the digital advertising budget, ensuring cost-effectiveness and high ROI.  Analyze campaign performance and optimize strategies based on data insights. 5. Content Marketing  Oversee the creation of high-quality digital content, including blogs, videos, infographics, and email newsletters.  Collaborate with the creative team to ensure content aligns with brand messaging and customer needs.  Use content to educate customers, promote services, and drive engagement. 6. Analytics and Reporting  Track and analyze key digital metrics (website traffic, conversion rates, social media engagement, etc.).  Prepare regular reports to evaluate the effectiveness of digital campaigns and strategies.  Use data-driven insights to make informed decisions and improve performance. 7. Customer Engagement  Develop strategies to enhance customer interaction and retention through digital channels.  Implement personalized marketing campaigns using customer data and segmentation.  Monitor online reviews and feedback to maintain a positive brand image. 8. Collaboration and Leadership  Work closely with cross-functional teams (marketing, sales, tech, and design) to align digital efforts with overall business objectives.  Mentor and guide junior digital team members, fostering a culture of innovation and excellence.  Manage relationships with external agencies or vendors for digital projects.
*Requirements: Education: Bachelor’s degree in marketing, Digital Media, Communications, or a related field. Experience:  5+ years of experience in digital marketing or a similar role.  Proven track record of managing successful digital campaigns and driving measurable results. Technical Skills:  Proficiency in digital marketing tools (Google Analytics, Ads, SEO tools, etc.).  Experience with CMS platforms (e.g., WordPress) and basic HTML/CSS knowledge.  Familiarity with social media management tools (e.g., Hootsuite, Buffer). Soft Skills:  Strong analytical and problem-solving skills.  Excellent communication and leadership abilities.  Creative thinking and attention to detail. Industry Knowledge: Understanding of the automotive or e-commerce industry is a plus.

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