Paid Media Specialist

Description

Why work for PSP? With 15 years of experience in the BPO industry in the Philippines; PSP is a pioneer in this space. It a great place to not only start your professional career, but also a place where experience matters. PSP offers YOU an invaluable opportunity to work in a multi-national company with more than 500 staffs from different countries around Asia. Benefits of being a PSP Expat Employee: First air ticket to the Philippines reimbursed fully by the Company; FREE accommodation in Makati City with daily housemaid to clean the condo unit and wash your clothes (also includes utility bills and Wi-Fi paid by the Company); Daily transport to and from the office (stay in); Taxes will be absorbed by the Company; THIRTY THREE (33) days Annual Leave; After probation increment based on performance; Bonus payout twice a year based on performance; Annual festival Celebrations and gifts; Life, Accidental and Medical Insurance Coverage; Subsidized Gym Membership after confirmation; HMO upon regularization; Medicine Reimbursement; Birthday Treat; Nationality Celebration; 5 Day Work Week Responsibilities: *Design, Execute, and Maintain ROI-Focused Pay Per Click/Display campaigns. *Manage paid search campaigns across multiple markets and ensure program specific coverage and ROI goals are being met. *Conduct Thorough Keyword Analysis. *Continually optimize PPC & Paid Social campaign components including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, audience optimization, etc. *Provide ongoing actionable insights into campaign performance to relevant team. *Define, measure, and evaluate relevant paid media KPIs. *Compile monthly PPC Reports with personal comments and analysis of campaign performance. *Build out media buys for various ad platforms and oversee the day-to-day execution of paid media. *Oversee and manage overall paid media budget. *Set up Conversion Tracking & Retargeting Pixels. *Conduct in-depth keyword and website research, ad grouping and audience targeting. *Maintain knowledge of industry best practices and new technologies. *Experience with Programmatic Advertising considered a plus. Qualifications: *Graduate of Bachelor's Degree in any field. *Minimum 3 years of experience in Paid Media/Digital Marketing. *Passionate about marketing and search marketing. *Must be fluent or native of any of the following languages: Mandarin, Thai, Vietnamese, Bangladesh, Hindi, Khmer, Japanese, Korean, Bahasa (Indonesia) and Portuguese. *Fluency in English communication both verbal and written is highly required. *Solid understanding of multiple digital channels and how they work together (SEM, SEO, CRO, Social, Display, etc.) *Google Ads Certified, Google Analytics Certified not required, but a plus *Master with Excel and Google Sheets to create and maintain dashboards and provide ad hoc analysis. Comfortable with sumifs ,countifs, vlookup, pivot tablets, etc. *Data and web metrics analytical skills. *Excellent verbal & written communication skills in English *Positive attitude, detail and teamwork oriented with good multitasking skills. *Highly organized and must be able to multi-task, handling several tasks/projects at one time *Ability to multi-task and manage time efficiently to deliver campaigns under deadlines *Ability to work collaboratively and be an integral part of an overall team environment *Willing to work and relocate in Makati City, Philippines (on-site).

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