Head of Marketing

Responsibilities: -Develops short-term and long-term strategies for the marketing, communications, public relations, and research development programs to enhance the company’s image and position within the marketplace and the general public; -Develops systems and procedures to ensure the smooth operation of the marketing programs; designs appropriate measurement tools to monitor and evaluate the effectiveness of various marketing efforts; -Develops and creates strategies, policies and procedures that will improve and maximize occupancy of the mall; plans and executes innovative events, marketing and advertising activities to increase traffic, sales and retention of customers; -Implements and evaluates the effectiveness of comprehensive marketing programs and takes corrective actions for improvements; -Facilitates internal and external communications and designates, produces and distributes the marketing materials including publications, media relations, customer awareness and so forth; -Provides communication solutions for all events and guest service promotions including the up-dating ofmall guides, directory boards and general guest services literatures; organizes and manages customer loyalty and shopper incentive programs; -Builds positive relations with tenants; plans and organizes tenant meetings, customer service training, tenant communications; evaluates and improves overall tenant relations and customer service on an ongoing basis; -Works effectively with relevant departments to ensure optimum business effectiveness and information is communicated throughout the company and its subsidiaries. -Coordinates public relations efforts that maintain the malls in a favorable light, creates interest in the malls, promotes special events, and increases exposure of tenants; builds relationships with key media, agencies, community and enhance the overall perception of the company. -Conducts and analyzes market research, trend analysis and strategies; coordinates research activities forthe malls (customer studies, foot fall, tenant mix, demographics); continually evaluates the competition and market conditions to ensure the successfulness of the execution of marketing strategies.
Requirement: -Master Degree/Bachelor degree in Sales and Marketing or other related field. -Minimum 5 years’ experience in retail and/or related shopping center or other related field. -Management and Leadership Skill; -Knowledge of marketing fundamental research; -Communication and Presentation skill; -Persuasion and conflict resolution skills; -English Proficiency; Chinese is plus; -Result-orientated and high energy; -Excellent interpersonal and ability to deal with multiple tasks effectively and establish priorities; Ability to develop strategic solutions; -Ability to communicate with and make presentations to: retailers, leasing, event and sponsorship prospects; -Ability to work independently combined with a strong collaborative style of communication; -Ability to communicate with all level within the organization and ability to work independently and in a team situation; -Creative and innovative approach to solving problems and resolving issues.
Interested candidates, please kindly submit your updated CV at rec********@soryacenterpoint.comClick To Sent Email

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