Marketing Manager

Job Title: Marketing Manager – Fast Moving Consumer Goods (FMCG) with Digital Marketing Expertise
Location: Phnom Penh Job Type: Full-Time Reports To: Marketing Director / Chief Commercial Job Summary:
We are seeking a dynamic and results-driven Marketing Manager with a strong background in Fast Moving Consumer Goods (FMCG) and specialized expertise in Digital Marketing. The ideal candidate will be responsible for developing and executing innovative marketing strategies to drive brand awareness, customer engagement, and sales growth across both traditional and digital channels. This role requires a strategic thinker with a proven track record in leveraging digital tools and platforms to achieve business objectives in a fast-paced FMCG environment. Key Responsibilities:
Strategic Planning & Execution:
• Develop and implement comprehensive marketing strategies to drive brand growth and market share in the FMCG sector. • Identify emerging market trends, consumer insights, and competitive activities to inform marketing strategies. • Collaborate with cross-functional teams (Sales, Product Development, Supply Chain) to align marketing initiatives with business goals.
Digital Marketing Leadership:
• Lead digital marketing campaigns, including SEO/SEM, social media, email marketing, content marketing, and paid advertising. • Manage and optimize digital channels (website, social media platforms, e- commerce platforms) to enhance customer engagement and conversion rates. • Utilize data analytics tools (e.g., Google Analytics, CRM tools) to measure campaign performance and ROI, and provide actionable insights. • Stay updated on the latest digital marketing trends, tools, and technologies to ensure the brand remains competitive.
Brand Management:
• Oversee the development and execution of brand positioning, messaging, and creative campaigns. • Ensure brand consistency across all marketing channels and touchpoints. • Manage relationships with external agencies and vendors to deliver high-quality marketing materials and campaigns.
Budget Management:
• Develop and manage the marketing budget, ensuring efficient allocation of resources to maximize ROI. • Monitor and report on marketing expenditures, ensuring campaigns are delivered within budget.
Team Leadership:
• Lead, mentor, and inspire a team of marketing professionals, fostering a culture of creativity, collaboration, and accountability. • Provide guidance and support to team members in executing digital marketing initiatives. Qualifications:
Education & Experience:
• Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree is a plus. • Minimum of 5-7 years of experience in marketing, with at least 3 years in a managerial role within the FMCG industry. • Proven expertise in Digital Marketing, including hands-on experience with SEO/SEM, social media, email marketing, and analytics tools.
Skills & Competencies:
• Strong understanding of FMCG market dynamics, consumer behavior, and competitive landscape. • Proficiency in digital marketing tools and platforms (e.g., Google Ads, Facebook Ads Manager, HubSpot, Hootsuite). • Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies. • Creative thinker with a strong eye for detail and a passion for innovation. • Exceptional communication, presentation, and interpersonal skills. • Ability to manage multiple projects simultaneously in a fast-paced environment. Key Performance Indicators (KPIs):
• Increase in brand awareness and market share. • Growth in digital engagement metrics (e.g., website traffic, social media followers, email open rates). • Improvement in campaign ROI and sales conversion rates. • Successful launch of new products or campaigns. • Positive feedback from internal and external stakeholders.
How to Apply: Interested candidates can send their resumes to rom************@gmail.comClick To Sent Email or telegram 070755xxxClick To Call with the subject "Sales Representative – FMCG Application."

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