Marketing Manager

Job Summary: An experienced and creative Marketing Manager to lead our marketing strategy and execution in the dynamic Food & Beverage sector. The ideal candidate will be responsible for brand positioning, campaign development, digital marketing, consumer engagement, market research, and on-ground activations. You will collaborate across departments and lead a marketing team to drive growth and brand visibility in a highly competitive landscape.
Key Responsibilities: 1. Strategic Marketing & Campaign Planning • Develop and implement annual and quarterly marketing plans in line with business goals. • Create 360° marketing campaigns that include digital, traditional, and on-ground elements. • Monitor marketing performance and adjust strategies based on data-driven insights. 2. Brand Activation & Consumer Engagement • Plan and execute on-ground activations, events, sampling campaigns, and promotional booths at retail, malls, schools, and public venues. • Coordinate with operations and sales to ensure seamless campaign execution. • Identify partnership opportunities for co-branding or joint events. 3. Creative Direction • Lead the development of creative assets including packaging, point-of-sale materials, booths, promotional merchandise, and signage. • Supervise production of videos, motion graphics, and social content. • Collaborate with design and content teams/agencies to ensure alignment with brand guidelines. 4. Digital & Social Media Marketing • Oversee digital marketing initiatives including SEO, SEM, email marketing, influencer campaigns, and paid media. • Manage social media platforms (Facebook, Instagram, TikTok, etc.) and plan monthly content calendars. • Utilize analytics tools (e.g., Meta Business Suite, Google Analytics) to track digital KPIs and ROI. 5. Market Research & Consumer Insights • Conduct and analyze market research, trend reports, and consumer behavior studies. • Gather feedback from customers and sales teams to refine product positioning and marketing efforts. • Stay updated with industry trends and competitor activities. 6. Competitor & Industry Analysis • Monitor competitor marketing activities, pricing, packaging, and new launches. • Conduct SWOT analysis and use insights to strengthen brand positioning. 7. Budget Management • Prepare and manage the annual marketing budget. • Track and report ROI on marketing spends, promotions, and campaigns.
8. Cross-Functional Collaboration • Work closely with Product Development, Sales, Operations, and External Agencies. • Present marketing plans and performance updates to the leadership team
Qualifications: • Bachelor's degree in Marketing, Business Administration, or related field (Master’s preferred). • 5+ years of marketing experience in the F&B or FMCG industry. • Proven track record in ground activations, digital campaigns, and brand management. • Strong leadership, project management, and communication skills. • Creative thinking with a strategic mindset and attention to detail. • Proficiency in digital tools (Google Ads, Meta Ads Manager, CRM platforms, etc.). • Experience managing vendors, agencies, and cross-functional teams. Preferred Skills: • Graphic design or video production knowledge is a plus. • Familiarity with local F&B regulations and consumer behavior trends. • Experience in launching new products to market.
Apply CV via telegram: +8559820xxxClick To Call6 https://t.me/HRfafafood

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